West Cornwall SEO is an independent online marketing agency focusing on blending organic search engine traffic building, paid search and social interaction to achieve goals.
Each of these approaches have its own place in a online marketing strategy the important thing is getting the right mix to attract the customers your business needs to survive, and thrive.
SEO, SEM or PPC?
Attracting visitors either through organic (free) traffic or through pay per click (PPC) paid search is only half the equation. Without building trust between you and your visitors coverting visitors into customers in impossible. This is click to conversion search engine marketing.
SEO is a long term strategy. The objective is to make your pages rank well in the search results, known as SERPS or Search Engine Results Pages. This is called organic traffic or free traffic. It can take many months of incremental gains and improvements for the full benefits of SEO to be felt. You can read more in our SEO blog.
SEM is about bringing all of the elements of your internet marketing together into an coherent plan to get the maximum return on your investment (ROI). You can read about Search Engine Marketing in our SEM Blog.
PPC has its place in a well rounded internet marketing campaign and offers features that no other form of marketing can offer. It is certainly not something you should discount out of hand. You can read more on our Pay Per Click (PPC) Blog.